TEL AVIV – NEW YORK CITY / TodaCell has developed a unique advertising platform to deliver hyper relevant, hyper local, rich media advertisements to smartphone users.
TodaCell news

September 18, 2014

Todacell Research Shows Matching Mobile Ad Colors To Country’s GDP Improves CTR, ROI

The Tel Aviv-based mobile ad network Todacell released research Wednesday that suggests matching the color in a mobile advertisement with a country’s gross domestic product (GDP) per capita can improve click-through rates and return on investments.